In anticipation of the latest Pokemon Black & White games, the anime of Pokemon is undergoing a revamp, and with this newest iteration comes a great amount of aesthetic change for a series which has up to this point remained fairly static in that regard (or at the very least has experienced change so gradual as to be unnoticeable). Many long-time characters are undergoing design changes, but perhaps the most prominent is that of main character Satoshi, possibly better known as Ash Ketchum, whose irises appear to have doubled in size.

Around the internet, people have been wondering what could possibly be the catalyst for this change. The truth lies with the character designer for the Pokemon games, Sugimori Ken.
Sugimori was the original Pokemon artist, drawing up all 151 of the originals as well as all of the character artwork. Even now he remains in that position, with his works being the official depictions of all humans and Pokemon in the franchise. Essentially, this means that Sugimori has been drawing for Pokemon for 15 years now, and his artistic sense and style have grown accordingly. Whereas the designs for the anime originally drew inspiration largely from Sugimori’s original designs for the first generation of Pokemon games and have remained fairly constant since, Sugimori’s own artwork has gone through a one and a half decade process of refinement.
Left: 1995-1998, Right: 2010
When you look at the anime’s new character designs, you can see that they are simply re-aligning themselves with Sugimori’s work.
So in a way, the artwork for the Pokemon anime is pretty much ending up where it should be.

8 comments
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August 31, 2010 at 1:01 pm
wah
So moe~
August 31, 2010 at 1:14 pm
Link
The series isn’t stuck in the 90s anymore, it seems. Is this positive or negative? Hard to say.
August 31, 2010 at 3:38 pm
21stcenturydigitalboy
He doesn’t look bad, but when I think of him being Ash it’s like… well, my memories of Ash are of a much angrier bastard than he’s been in the past two series…
August 31, 2010 at 3:57 pm
bonehimer
Those big, soulless doll eyes make him look dumber then usual but it mostly reminds me of when western cartoons parody pokemon and how they depict Ash.
The new wide open eyes do show more youth and lack of experience which is sadly fitting despite him being on his journey 10+ years now.
August 31, 2010 at 6:47 pm
Yumeka
The new look for Satoshi/Ash will definitely take some getting used to – I’m one of the few hardcore Pokemon fans who has watched every episode of the anime and movies, so a new look for him after all these years will surely stick out like a sore thumb for a while. But I don’t have much of a problem with it – B&W are supposedly going to be more different than any other previous games, so it’s no surprise that the anime will have striking differences too.
But I can’t decide whether the enlarged irises make him look older or young.
May 21, 2011 at 8:45 pm
Zaeriuraschi (pronounced zay-ree-ooh-ras-chee)
I think Ash is adorable! His brown eyes are too cute! :mrgreen:
September 29, 2011 at 12:28 am
Daniel Eric Iverson
Ken Sugimori is doing to Pokémon what George Lucas had (apparently) done to Star Wars, tinker around with their creations until they are retarded parodies of themselves.
I really enjoy the old-school artwork much more, with Red’s patchy watercolor coloring with bright spots of white. Pokémon was way better when character designs were more rough around the edges, not so full of modern-day anime polish. Just look at those nostalgic ugly Generation I sprites! The Johto games also, had a nice “woodsy” feel to them, andeven the anime was good during the years, or maybe year, that Pikachu was still stubby looking.
October 7, 2011 at 1:28 am
Jeanne Leathem
I think maybe Goku may have been Ash’s dad, because he kinda looks like the Saiyan warrior.