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I recently donated to Kick-Heart, and it was my very first Kickstarter donation.
For those who aren’t familiar with it, it’s an animation project by Japanese animator/director Yuasa Masaaki, a man whose style can best be described as “experimental and unorthodox.” As someone who not only enjoys variety in animation but also appreciates Yuasa’s work (particularly the brilliant Kaiba), I ended up pledging, but I want everyone to understand that this was my own conclusion, and not one I necessarily expect from others.
As people have rallied for Kick-Heart there’s been good, but there’s also been this problematic message attached to it wherein Kick-Heart is seen as a potential savior of not just the anime industry but of creativity and imagination in anime itself. To some extent, they have a point: there are certain anime that are more commercially viable than others, and this is usually based on what’s trending at the time combined with the economic realities of the time. In that sense, funding this Kickstarter is useful for figuring out if there really is an audience for Yuasa’s brand of works, enough to justify at least a 10-minute animation piece. But then if you’re not part of the audience in the sense that you have little interest in Yuasa’s work, then you shouldn’t feel obligated to maintain a lie just because people are making you feel like you’re industry poison.
I said why I decided to join in, and if my or anyone else’s reasons for donating to Kick-Heart convinced you to donate, feel free to do so. What you shouldn’t feel, however, is pressured to donate out of the “greater good.” Kick-Heart isn’t an intimidation tactic, and it shouldn’t be talked about as such.