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Who is the greatest moe anime character?

That’s the question that the Saimoe (literally “Most Moe”) Tournament set out to answer, and its long history of competitions, dating back to 2002, are a reflection of not so much the state of anime fandom over the past 13 years, but rather how internet anime fandom has grown, changed, and even arguably moved on past the concept of moe in both the US and Japan.


If there’s one fact I always find interesting about Saimoe, it’s that its original winner was Kinomoto Sakura of Cardcaptor Sakura. There’s something just so appropriate about her being the first champion, given how beloved she is among anime fans of all stripes. However, Saimoe is also often a snapshot, a look into the zeitgeist of at least a corner of anime fandom, and in that same tournament it might come as no surprise that its silver medalist was Osaka from Azumanga Daioh. These days Azumanga Daioh is viewed as a relic of the Early 2000s, an excellent show for sure, but not as timeless as its fervent fans (of which I am included) would have hoped for.

Other than Sakura, who has stood the test of time as Saimoe champions? It’s okay if you don’t remember who has won Saimoe before, as anime fandom as a whole has a tendency to burn briefly yet passionately for its favorite characters, where in the moment it seems as if her fame will last forever, the sheer memetic popularity of a Suiseiseki (Rozen Maiden) or a Takamachi Nanoha (Magical Girl Lyrical Nanoha) blinding fans from seeing the long-term. That’s not to say that characters such as Aisaka Taiga (Toradora!) and Rosemary Applefield (Ashita no Nadja) are forgettable or bad, but that the otaku mind can be a fickle thing.

Among these titles, it seems as if Madoka Magica‘s popularity still endures, giving a kind of strength to previous winners Madoka and Mami, but one factor that also has to be considered is that the numbers for Saimoe participation rose rapidly in the mid-2000s, and then declined sharply afterwards. To give an idea, for final-round votes, Sakura won in 2002 with 580, Suiseiseki won in 2006 with 2306, and most recently Saki and Nodoka from Saki tied each other at 187. This can be explained by the fact that the mid-2000s were when Saimoe truly opened up to international participation, but also that the idea of “moe” no longer carries as much subcultural weight.

This is perhaps best exemplified by that Suiseiseki victory. It was during that time that fervent fans on 4chan and other communities figured out how to vote for their favorite characters, and whether they were genuinely voting for who they believed was “most moe,” were backing their favorite characters, were trying to push a running gag forward, or they wanted to rally behind their chosen girl, Suiseiseki embodied all three. She was the center of the DESU DESU DESU meme, Rozen Maiden was generally popular among hardcore fans, and her character does have distinguishable moe qualities overall. The heyday of Saimoe was indeed also the heyday of 4chan, and while it’s questionable as to whether Saimoe had ever been more than a popularity contest, when looking at the “rise and fall” of Saimoe, so to speak, what comes out of the other side isn’t so much as a return to the idea of “moe” from the earlier days when Cardcaptor Sakura won it all, but something new and different that I can’t quite fully describe.

Let’s compare the winners of Saimoe 2012 and 2014, all of whom come from the anime series Saki. 2012’s champion was Onjouji Toki, a character who is strictly moe by all conceptions of the often-nebulous term. Toki is a sickly girl whose ability to peer into the future to win at mahjong set her up as a tragic figure that overshadowed even the protagonists of her story (the ending theme to Saki: Episode of Side A, “Futuristic Player,” is actually a reference to Toki). It’s hard to describe her as anything but “moe.” In contrast, while there are cutely tragic elements to Saki and Nodoka, their dual-victory in Saimoe carries a very different set of meanings. First, it can’t be ignored that Saki dominated the overall bracket, to the extent that it could be argued that the fans who care most these days about “moe” overlap significantly with Saki fans. Second, and I think this is more important, Saki has a major yuri component, and I believe that is the true meaning behind the tie. In fact, Toki, Mami, and Madoka also all attract yuri fanbases.


Yuri to some extent has been a factor in people’s views of characters as moe (see Nanoha and Fate’s popularity), but the role that the cute girl plays in the aspirations and fantasies of anime fandom seem to have changed. Moe as an idea was arguably overwhelming and overpowering at its height, but now it seemingly has begun to secede, and in its place is a network of interests of which yuri is a part. I put it that way because I don’t think “yuri” supplanted “moe” as if that would even be possible. After all, yuri as a vocabulary word predates the solidification of moe by at least a couple of decades, so if anything moe was the young upstart terminology. Rather, moe may have gradually melded itself back into the fabric of anime’s iconic characters, to the extent that trying to ask who is the “moest” has become a more difficult and less directly appealing proposition overall.


Hato Kenjirou is one of the central characters of Genshiken whose struggles with gender and sexuality and overall cheerful yet reserved personality have earned him many fans. Some folks have decided to create a fanzine all about Hato, and while he’s not everyone’s favorite character (see name of blog), I think it’s really awesome and I encourage all Hato fans and perhaps even fans of Genshiken to either send something in or at least take a look when the finished product arrives.

Submissions are open for HatoZine, and are due on October 15, 2015. Make sure to check out the submission guidelines too.

As for myself, I indeed plan on writing something. Or have I already written something and just haven’t sent it in yet???

And of course, thanks to Alison Wilgus for telling me about HatoZine.



This is a sponsored post. If you’re interested in submitting topics for the blog, or just like my writing and want to be a patron of Ogiue Maniax, check out my Patreon.

The fact that anime and manga about food is a “thing” is one of the commonly referenced points to show how diverse Japanese animation can be. Rather than fighting with weapons or fists, characters will often try to outmatch each other in the kitchen, and the results are as diverse as Mr. Ajikko, Yakitate!! Japan, The Drops of God, Fighting Foodons, and indeed the current Food Wars!: Shokugeki no Soma.

However, I have to wonder if America is that far off from getting something similar, based on the direction that the Food Network has taken over at least the past five or six years. Where once the main feature of the cooking-oriented Cable channel was the variety of personable chefs making food from around the world look amazing, now the most common feature on Food Network has been competition through cuisine. Chopped. Food Network Star. Iron Chef America. Cake Wars. 24 Hour Restaurant Battle. Guy’s Grocery Games. Food Feuds. Food Fight. Throwdown with Bobby Flay. The list goes on.

While one obvious difference between food anime (which doesn’t have to be about competition but frequently is), and these Food Network shows is that one is inherently fictional while the other thrives off of the idea that they’re real people engaged in real rivalries with each other, they share a similar air of dramatic narrative. Both find ways to make something as visually appealing but not as lively as, say, sports or fighting, have more intensity. Close-ups on fine knife work. Flames roaring as someone stir fries using a wok. Unfortunate accidents and injuries. All of this works together to make food preparation a fierce, perhaps even macho world in a bid to get more guys to watch Food Network in the first place.

In that respect, another point that some food anime and Food Network shows have in common is the use of sex appeal. While it’s much more noticeable for a series like Food Wars!, where the girls are drawn to be curvaceous, and eating good food is a downright orgasmic experience, I think it’s no secret that a lot of the Food Network’s female stars are dressed in ways that enhance their bodies. This isn’t a criticism of the use of sex appeal, and especially for TV it’s par for the course. Food and sex are also not unfamiliar companions, and I could see two arguments coming out of this: first, that sex appeal can add to the excitement of food, or second, that the sort of “excitement” it brings emphasizes anything but the food. Food Wars! strikes a “balance” by pushing both to the extreme.

That’s not to leave out the other common type of food anime (and especially manga), however. One of the other common trends with food-themed works in Japanese visual media is an emphasis on travel, discovery, and healing. These series are built upon finding the next interesting food, or having a particular dish or beverage be exactly what someone needs to fix an emotional problem in their life.

Perhaps what might bridge the gap and possibly even get an animated food series on something like Food Network would be to add drama through presentation, to take something like a documentary and try to give it greater expressiveness through the art of animation.

Or they could just make a series where Fieri is a Super Saiyan.


A number of years ago I was in an online conversation with a friend who refused to be critical of anime. While others argued that this didn’t make sense because every person has to prioritize likes and dislikes to some degree, my friend rebutted that it was not their own role to pass judgment or to push their own taste on others. Rather, what they preferred to do was to match a show with what someone was looking for, a librarian’s approach rather than that of a critic.

While in the end this was only one person with a very particular way of viewing media, I find that it encapsulates an unspoken (or perhaps sometimes unconscious) disagreement among fans within all sorts of popular media, from games to anime to comics as to how people should view and engage with media. This philosophical disagreement can in some sense be described as “modern,” the idea of aiming progressively towards an ideal, vs. “postmodern,” the idea that there are essentially multiple truths.

I will give two examples. The first comes from the popular site Anime News Network, and the other comes from the Super Smash Bros. online community.

Anime News Network is a general anime and manga site with news, an encyclopedia, and reviews. As is typical of a review site, its writers will often talk about a specific work, list their likes and dislikes, what they might find interesting or problematic about a series, and then give letter ratings. On the forums, this inevitably leads to some strong disagreement, where people respond as if they are being personally attacked by the review, while calling the reviewer out for bias.

I’ve seen the argument that ANN forum posters do not understand what it means to a review a series, and that they should not be so close to their anime that they would feel personally offended by a harsh review, but the more I think about it the less I think it’s that simple. Rather, what happens is a difference in how engagement with anime is perceived. The reviewer will tend to state their opinion in a manner to try and convince the audience that, as a reviewer, their thoughts have significance, and while the idea that a review is an opinion is thought to be implied, it’s a tendency of “good” English writing to state things somewhat authoritatively. This results in the sense that the goal of reviews, and what anime fans should be doing, is progressively refining their tastes. The more they watch, the more discerning they should become.

However, many forum-goers see things differently. While they often look towards the review for validation and thus see the reviewer as someone of importance (and indeed when the reviewer and the posters’ opinions align they tend to express positive feelings), there’s also a strong sense that a lot of these anime fans are not trying to become more critical, to develop better taste in anime. Rather, they’re trying to find the anime that suits them on some mental or emotional level, and because some reviews will criticize some social aspect of a work (portrayal of women, for example), this becomes a point of contention because from their perspective it can seem as if the reviewer is trying to invalidate the work and its readers, when it really comes down to a difference in philosophy. From the reviewer’s side, the forum posters might appear to be people with no taste, who don’t understand what reviews are generally meant to do. It’s like two different conversations are happening.

In the case of the fandom surrounding competitive Super Smash Bros., since 2008 there has been an on-going tension between fans of different iterations of the franchise. Amidst frequent arguing over the years, there have been proposals for fans of the different games to unite under one banner and respect and support each other, but almost without fail someone will ask the following:

“Why should I support a game I don’t like/is terrible? What’s in it for me?”

This way of thinking views the Super Smash Bros. games not as different takes on a core idea with varied gameplay experiences, but a series where one game in particular is the best and the others should live up to its example. This assumes that there is one right way to make a competitive Smash game, and that, the further away you get from that approach, the less competitive and interesting a game becomes. More importantly, however, this mindset assumes, rather than bringing in more people of different tastes and opinions, it is better to cull other games in order to further refine the ideal competitive environment.

Relative to the idea of unity across the Smash franchise, it is assumed that supporting “lesser” games is insincere, thus compromising one’s own tastes and, for some fans, going against their “objectively” derived conclusion that their game is simply the best. In contrast, basis for unity, the reason why it is touted as a goal for the competitive Smash Bros. community, comes from a different place. The idea is that, not only does the idea of a fun, competitive game vary from person to person and that those with whom you disagree might see something that you don’t, but that there should also be mutual empathy. Rather than focusing on which game is the best and why fans of the others simply aren’t seeing things correctly, this unity in a sense prioritizes people and their hard work over the games, which implies that, while playing the right games are important, it’s a very individual and subjective choice.

I don’t know if these differences are simply a matter of personality, or upbringing, or just the manner in which people are exposed to their hobbies and interests, but that’s less important to me than having people be aware of these varied mindsets when talking to others. Even though we might all be called “fans” of the same things, even within specific categories there are dissimilarities as to what we consider to be fundamentally important. If you’re an anime fan, what’s more important, the anime or the fan? If you’re a gamer what’s more important, the game, or the er (this is a less effective play on words)? This is not a black or white situation, as different people might even value different aspects of particular media. For example, someone might truly believe that books are in the eye of the beholder, but that music should be held up to higher standards. While this might seem to be hypocritical, I think it’s quite possible for it to be a positive thing, as it potentially allows people to see the other perspective more clearly. Each side, although they might have different goals or motivations, aren’t automatically invalidated.

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This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to be a patron of Ogiue Maniax, check out my Patreon.

This month I received the following topic request:

“Keeping interest in your hobbies through the trials of life.”

I wonder if it’s more than coincidence that I would get this at a point where life is busier than it’s ever been. I used to think I understood what being busy meant, and that keeping up with your hobbies is simply a matter of carving out time, like watching shows during mealtime, or playing a game or reading a manga while commuting. That still applies to some degree, but I realize now that sometimes it’s not possible to carve out bits and pieces of time if your spirit isn’t up to it.

Everyone’s day is a bit different, and if the issue is being too busy for your hobbies, the first question that I think needs to be asked is, does your hobby help you mentally/emotionally? What I mean is, when you’re done working through the day or week, whether that’s at a job or in school or taking care of your family, does watching anime, playing games, etc. make you feel better or worse? I don’t mean this is a narrow way either, like the way “healing anime” is meant to provide stress relief, though there’s nothing wrong with that genre. Rather, there are many different ways that your hobbies might motivate you.

Maybe you want to constantly refine your tastes and experience the best of the best. Maybe you need a good laugh. Maybe you see it as an opportunity to bond with friends. Whatever the case may be, it shouldn’t feel like a burden more than anything else. Even if it’s “work” to keep up, there should be some level of satisfaction associated with it. If you have a completionist mentality, then make sure it provides you more joy than disdain, and if you’re the type who enjoys watching shows you hate so you can make fun of them, at least make sure that it provides energy and doesn’t drain you, whether you see it as a form of stress relief or because you believe you have some responsibility to tell others to avoid bad things.

It might also be possible that you’re so busy that you can barely do one thing, and you feel terrible for not being able to keep up with as much as you like. Not being able to watch or play as much as you’d like is why you’re losing energy and motivation. In that case, I think it’s still useful to prioritize in the way I mentioned above, but to think of your lack of time as an inspiration. Look at all of the things you haven’t done or watched or played, and how satisfying it’ll be when you get to it. If it turns out that it’s not so fun after all, maybe put it on the back burner or drop it entirely if that’s your style. Sometimes not finishing something doesn’t mean you didn’t love it enough, it just means you didn’t finish it. That’s all.

The reason why I’ve spent so much time emphasizing this idea of getting energy from your hobbies is that, if you don’t at least prioritize the hobbies that actually drive you forward or give you strength, then the busy days will feel even longer and busier. The problem of not having enough time to follow all of your hobbies isn’t quite the same issue as the problem of burnout, but they are similar in that they can make the day feel longer, and in fact the former can become the latter if those “hobbies” drain your strength. Again, strength in this context can mean many things, and how you define that is a personal matter.


This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to be a patron of Ogiue Maniax, check out my Patreon.

Touhou is an interesting phenomenon. Beginning as a passion project for a game developer, this ostensibly “amateur” shmup in the tradition of R-Type and Ikaruga replaces spaceships with cute girls, introducing a wide variety of characters with distinct yet generally simplistic personalities. This has given fans plenty of room to position and interpret the characters in their own way, using the barest scraps of evidence as the catalyst for imagination. While not the first franchise to encourage this, with Touhou it’s particularly noticeable given its popularity at doujin events and the like, but it’s also interesting to note what has come in a post-Touhou environment. In particular, I feel like Kantai Collection has to be viewed within this lens, and so this post is mainly about a comparison between Touhou and Kantai Collection from an outsider’s perspective.

On a personal level, outside of Magic: The Gathering, the biggest nerd fandom that I’ve barely scratched the surface of is probably Touhou. Sure, I’ve drawn a crossover fanart between Cirno and Esports personality Day[9], and I’m a fan of bkub (particularly his New York Comic Con special featuring “the Deadpool”), but I’ve never played any of the actual games. In fact, the only Touhou game I’ve ever played is the doujin game Mega Mari, which is more of a Mega Man game than anything else. However, I’m well aware of Touhou‘s presence, if only because my surrounding environment is “other geeks,” and inevitably among hardcore anime fans there will be Touhou fans as well.

The same goes for Kantai Collection, a browser-based strategy game where battleships are personified as cute girls, except I arguably know even less about it. I’ve watched a few episodes of the anime, I know which character design I like best (Tenryuu), and I know that the game plays with supply and demand because you have to win a lottery to even get to play it in the first place. I’m also aware that it’s become Touhou‘s rival in terms of popularity, with a big difference being that Kantai Collection actively employs popular and professional artists, whereas Touhou‘s official art is famously lacking in refinement.

The relationship between Touhou and Kantai Collection is therefore a tricky one in terms of how these respective series have prompted fan production that hinges on interpretation in their fanbases (which also have plenty of overlap).  Whenever I see the two, I feel as if Touhou is primarily this product that just had an intentionally simplistic presentation that fans took and expanded into their own world. Kantai Collection, in turn, with its voiced characters, better artwork, and overall presentation invites that sort of activity from fans, and revels in being able to provide that space.

In other words, it’s as if Kantai Collection saw how Touhou inadvertently had its characters transformed into commodities through the efforts of its fans, and actively sought to replicate that through careful planning and razor-sharp marketing. That means actively trying to appeal to what fans want. Whether that’s a good thing or not is personal opinion, of course, and I’m hesitant to label it as “David vs. Goliath” in the traditional sense, especially because the border between an amateur and professional artist in Japanese games, anime, etc. can be so nebulous. However, I feel like perhaps part of what made Touhou appealing to its fans in the first place is that “amateur” environment, even if it’s indeed populated by professionals. There’s a rawness to it, a kind of unregulated frontier that’s continuously re-shaped compared to Kantai Collection with its carefully measured attributes, that makes more room for the fan to be in a sense also a creator.


This is a sponsored post. If you’re interested in submitting topics for the blog, or just like my writing and want to be a patron of Ogiue Maniax, check out my Patreon.

Miyamoto Ariana is the 2015 Miss Universe Japan, and the first to ever be half-black. In an ethnically homogenous society, she has become a figure of both hope and controversy, defying and reshaping how people see the concept of being “Japanese.” One common question to her from reporters has been what she considers about herself to be most Japanese, and her response has been, “But I am always Japanese.”

Setting aside in this instance the legitimate criticism of beauty pageants and the like, I want to focus less on the issue of judging people, especially by women, primarily on how they look, and more about how people perceive the way others “should” look. In particular, I want to focus on another less well-known controversy within fandom from a few years back, which is the idea that black girls shouldn’t cosplay white or “white-looking” (i.e. anime) characters.

This has justifiably received a great deal of blow-back from fans and cosplayers of all ethnicities, with people arguing that cosplay is something that transcends race. After all, it’s not necessarily about replicating the character perfectly in reality. The cosplayer is just as important if not more than the costume itself. However, while not wrong in any way, such an argument still comes from the idea that one is defying the presence of race through cosplay. With Miyamoto Ariana’s victory though, something even more fundamental to this idea of “cosplaying the wrong skin color” enters the equation.

Essentially, when it comes to anime characters especially, black cosplayers are working from the perspective that Japanese-ness doesn’t matter, and they’re basically right. What Miyamoto does is attack this at an even more base level: what does “Japanese-ness” even mean? You can look black, be Japanese, and neither is a compromise of the other, even if the surrounding culture (or subculture) tries to make it seem that way.

Of course, when it comes to both beauty queens and cosplayers, on some level image is important, but efforts by both black cosplayers and Miyamoto Ariana show how the very assumptions that go into how we see things, how we see the relationship between reality and fiction and at what point one appears to be the other, can be challenged and potentially transformed on a societal level. At least, that’s where I hope things will go.

I made a post on the Waku Waku +NYC Blog based on the idea that, in the media, cosplayers are the first people to get attention in reports on anime conventions and other geek gatherings, and that this potentially gives cosplayers a great deal of responsibility. Do you agree or disagree?

I’ve written about a bit off recent news involving an anti-foreigner demonstration in Japan, and the way that otaku mobilized to counter it. You can check it out at the Waku Waku +NYC blog.


This post was sponsored by Johnny Trovato. If you’re interested in submitting topics for the blog, or just like my writing and want to be a patron of Ogiue Maniax, check out my Patreon.

As part of my Patreon rewards, I was recently asked to write about “Voca Nico Night,” a series of concerts celebrating Vocaloid music broadcasted over the Japanese streaming site Nico Nico Douga. This topic is somewhat outside of my normal purview, as I will admit to not being especially knowledgeable about Vocaloids or the scene surrounding them (I enjoy the music and recognize the characters but would not call myself a devoted Vocaloid fan), but as I watched recordings of Voca Nico Night I found that the performances seen at Voca Nico Night can be viewed as a reminder that, at the end of the day, talented human creators are an integral part of the success of Vocaloids and the music that is created using them.

The story of how virtual idol Hatsune Miku became an international sensation is the kind of tale that can cause some to proclaim the green-haired, leek-twirling, robot-voiced “singer” as the sign of a glorious future, and others to describe her as the death of music. For years the music company Yamaha had put out a voice synthesis program, but with some improvements to the software and the use of a cute girl in chic, futuristic clothing, things changed. Suddenly it was embraced by composers, musicians, music enthusiasts, artists, and writers both amateur and professional, and you can find countless examples of Vocaloid music, art, and more on sites such as Youtube, Pixiv, and Nico Nico Douga.

All of this has culminated in Vocaloid live concerts, where holographic projections of the Vocaloids sing and dance as live crowds cheer them on. This presents a fascinating contrast in the “life” of the Vocaloid. At the same time that Miku and the others become more “real”, their artificiality becomes even more pronounced. After all, even if she were to be brought into reality, Miku still has the appearance of an anime character, and that stylization and abstraction cannot be divorced from her even they’re re-drawn and individualized by various creators.

This can be viewed as a strength, as Miku’s self, constructed from the effort and desires of millions, makes no illusions about the synthesized elements of her music (as opposed to the auto-tuning that regularly occurs in popular music these days), but for those who believe that music comes from the soul, that way of thinking is certainly difficult to swallow. While I’m more of the former opinion, the latter I think is something worth keeping in mind.

This is where I think Voca Nico Night really shines, because without the expensive holograms, without the explicit desire to see Hatsune Miku or Megurine Luka or the Kagamine Twins, what’s left are the DJs, the musicians, the performers at center-stage, engaging with their audience both online and in the flesh. You can still hear the distinctly robotic tones of the Vocaloids, but their images are not taking all of the attention. Instead, the Vocaloids’ role as tools for producing music comes to the forefront, and while talking about the “functionality” of an actual musician would be crass and unfair, the origins of the Vocaloids means that they can be as “useful” or as “soulful” as one needs them to be. Voca Nico Night exists somewhat opposite the live concerts that get all of the attention, and while I hesitate to use a “yin-yang metaphor,” I do think that having both is for the better.

In many ways it reminded me of the times I’ve attended chiptunes concerts (another scene where I have interest but cannot call myself a true fan). Like the Vocaloid scene, chiptunes creators and fans embrace a type of music often associated historically with a visual component that arguably puts less emphasis on the music or the musicians (video games in the case of chiptunes), but people who love chiptunes use concerts to show their appreciation and their talents outside of what is typically expected out of a “performance.” I have to wonder if Vocaloid concerts and the like are at an intersection between the rock concert where band members are sometimes viewed as gods, the orchestra where the relative significance of the individual musicians versus the composers’ original scores can be argued, and the club where a DJ combines beats and melodies together to form something new.

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