Just as Marilyn Monroe graced the first issue of Playboy, it’s often somewhat telling who a magazine gets to be their first cover girl. For the anime magazine Newtype which debuted in 1985, it turns out to be Cham, the fairy girl from Aura Battle Dunbine, and I have to wonder what message that sent at the time.
Honestly when I found this out I was pretty surprised. Perhaps I shouldn’t have been given the Newtype -> Gundam -> Sunrise -> Dunbine connection. And yet, of all of the female characters to be the visual centerpiece for a debut, Newtype went for the cute fairy girl as opposed to even, for example, other girls from Dunbine like Marvel Frozen (a prediction of Disney’s eventual purchase of Marvel nearly 30 years later?!). What could it mean, especially because she would be back only a few issues later?
I may not be the best person to speak on this. I never finished Dunbine, and I don’t have any real idea as to how popular Cham was at the time among anime fans. However, whether they were trying to appeal to a fanbase of Cham lovers or trying to push her as the next big thing (though at this point Dunbine had been over for a while), I feel as if Cham’s status as the inaugural spokesmodel of Newtype says something about where anime fandom was in Japan at the time and where it’s gone since.
You often hear about how anime’s changed and the advent of “kawaii” and “moe,” but where did it truly begin if it began in anime at all? Then you look and see that at the very start of this magazine for anime fans from 1985 and see a cute little pixie.